Marketing Services

The marketing can generate huge amounts of data. They need to be treated and analysed properly to adjust your marketing strategy. Only the right tools will do that, and Evolusys will design them for you : marketing campaign dashboard, e-mail performances, social media analytics.

Campaign Dashboard

Over the past few years, marketing has evolved from a primarily creative discipline to a highly analytical, measurable function. That means you no longer have the luxury of deploying marketing campaigns without thinking about how you’ll measure the results.

A campaign analytics dashboard measure the effectiveness of the marketing campaigns you've created. To understand which paid media campaigns contributes directly to closed deals and revenue. Evolusys can design for you the campaign dashboard you need. You will know, in a single glance, how your ads are performing on a day to day basis.

What Evolusys will bring you :

  • Get a clear overview of Impressions, post engagement, CPM (cost per thousand impressions), Ad frequency, Click through rate, Link clicks and Cost per click
  • Identify changes in customer trends and sentiment
  • Analyze marketing campaigns in real-time

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Social media analytics dashboard

Social media marketing is all about engagement, although measuring engagement can be a challenge. Each social media platform offers its own vernacular and unique metrics. Evolusys social media and sentiment analytics dashboard reconciles social media metrics into a single reporting interface that can be shared to everyone on your marketing team.

Evolusys will help you get the big picture by viewing web, email, and social analytics in one place.

What Evolusys will bring you :

  • Track customer sentiment in real-time.
  • Number of subscribers, number of comments (engagement), Forwards to a friend, Inbound links, Social bookmarks, Web traffic from social sites, Share of conversation, Media engagement, Likes and/or followers.
  • Monitor customer reaction to social media tactics.

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E-mail Performance Dashboards

E-mail marketing is an effective way to reach a large audience with your message; marketers today, however, have moved away from simply "blasting" their audience with a barrage emails, and are instead focusing on sharing engaging, relevant, and meaningful content.

To do that, marketers are taking a data-centric approach to email marketing by tracking metrics associated with each campaign to determine what content resonates with their audience, and what content needs to be rethought.

Evolusys' performance dashboard helps you keep a close eye on your overall email performance to discover how to better tailor your marketing approach for specific audiences while also digging deeper into.

What Evolusys will bring you :

  • Identify how your email campaigns are impacting website visitor traffic and leads.
  • The number of unsubscribes you are getting.
  • The performance of individual e-mails you are sending.

Relative Market Share Dashboard

Assess your company’s growth potential to evaluate the strength of your firm within a specific market. Relative market share can shed some light into new opportunities for improvements, compare your performance vis-a-vis a different market, and more. For instance, 30% market share might sound like a good place to be. However, when it is normalized according to a leading competitor which has 65%, the 58% relative market share emphasizes the distance from the market lead and indicates that there is a lot of room for improvement.

Find actionable insights and publish them instantly to interactive dashboards accessible from all devices.

What Evolusys will bring you :

  • Publish and present Market Share leveraging interactive visualizations
  • Benchmark a firm’s or a brand’s share against that of its largest competitor
  • Produce a Growth–share matrix to “map” the organization’s product (or service) strengths and weaknesses in terms of current profitability, as well as likely cash-flows
  • Take corrective action faster with enhanced visibility to all aspects of the campaign

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