NGOs are facing reporting needs for every cent spent to ever more demanding donors. Therefore, they need highly accurate and always available analytical tools. And since a lot of NGOs are working in an international context, these new tools must allow team members to work remotely on the same robust data sources, whenever and wherever they need it. In addition, NGOs sometimes manage extremely dangerous situations, so there is no room for error caused by wrong data analysis. They need the most accurate data always available and up-to-date.
Thanks to the new analytical tools, NGOs can report very accurately to their donors, with the ability to track each expenditure at the finest level of detail. With such fine money management, they can ensure the most efficient distribution of available funds. Working in different countries with time difference is made possible thanks to cloud storage and new simultaneous and asynchronous work options available.
Raising funds from donors is becoming increasingly difficult. Indeed, the market is saturated, and donors are constantly being solicited. Building long-term relationships with donors has become a challenge as they tend to be more generous but with donations spread over several NGOs. In this situation, it has become crucial for NGOs to send the right donation request to the right donor at the right time.
Thanks to the use, for example, of a CRM coupled with a modern analytical tool, it is now possible for NGOs to fine-tune their fundraising campaigns to ensure the sound financing of their activities. They will also reduce their fundraising costs with less unsolicited donation requests, leaving them more money to fulfill their mission.
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